Archive for Category: Personal Branding
Recommended Resource: Free Personal Branding eBook
Posted in Career Advice Personal Branding on March 29, 2010 at 2:00 pm
I wanted to share this great, free resource for college students from my friends at PricewaterhouseCoopers:
Here is some info about the book from PwC:
In today’s competitive environment, students need a way to differentiate themselves from their peers. They need an “X” factor that makes them indispensable. In short, they need a personal brand.
Personal branding can be a powerful tool for professional success. Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in the crowded job market.
As one of the largest employers of college graduates in the United States, PricewaterhouseCoopers LLP (PwC) has unique insights into what makes students stand out. But we’re not keeping those insights to ourselves.
In February 2010, PwC launched Personal Brand Week and dedicated each day to a different theme. The response from across the country was overwhelmingly positive. And now we’re taking it one step further and sharing the best personal branding tips and worksheets with you in this e-book.
On MyPath.com: What is a Personal Brand and Why Do You Need One?
Posted in Career Advice Generation Y Personal Branding Recommended Resources on February 24, 2010 at 5:42 pm
Come listen in on my conversation with Pete Kistler, the founder of Brand-Yourself.com, who was named one of Entrepreneur magazine’s Top 5 College Entrepreneur of 2009. He joins me to talk about personal branding as it relates to college students and young professionals.
In this podcast, we define personal branding, talk about Pete’s own personal branding process and explain why students and young professionals need to think about your personal brand — especially the image you’re projecting online.
For more on this topic, here are two great new resources that can help you create and enhance all aspects of your personal brand:
PricewaterhouseCoopers Personal Brand Week – a terrific collection of downloadable worksheets to help you create an elevator pitch, express your passion, build a network, promote yourself online and more. PwC is also collecting free personal branding advice on Twitter with the hashtag #pwcpbw.
Student Branding Blog – a new resource expressly designed to help college students with personal branding. This site was created by Dan Schawbel, who also launched the Personal Branding Blog.
Click here to listen to this week’s podcast.
How have you approached personal branding as a student or young professional? As always, I welcome your comments below!
Tags: Career Advice, Personal Branding
Recommended Event in NYC: Personal Branding & Networking Panel
Posted in Networking Personal Branding Recommended Events Women on April 9, 2009 at 12:00 pm
Due to all of the great feedback from my Personal Branding and Your Job Search post earlier this week, I wanted to share information about an upcoming personal branding event in New York City. I will be attending and hope you’ll join me:
Event: Personal Branding & Networking Panel, organized by Step Up Women’s Network
Time & Date: Tuesday, April 14th. Networking reception begins at 6pm. Panel runs from 7 – 9pm.
Location: NYU Stern School of Business, Henry Kaufman Management Center, 44 West 4th St (corner of Greene)
Event Description: Now more than ever, personal branding and networking is critical to an individual’s career success. Join us for a dynamic panel discussion with female industry leaders who will share their insights on how actively build a powerful personal brand and network.
Speakers:
- Beth Schoenfeldt, Co-Founder of Collective-E (moderator)
- Christine Beauchamp, President of Ann Taylor Stores
- Carla Harris, Managing Director at Morgan Stanley
- Hope Hughes, Director of Deloitte Consulting
- Juliette Powell, author of 33 Million People in the Room
Topics to be discussed include:
• How to build and manage your personal brand
• How to follow up with people after a networking event, and ways to turn acquaintances into meaningful professional contacts.
• How to network and build mentoring relationships with senior level women
• Using technology to network — the do’s and the don’ts
Registration: Tickets are $35 for non-members and and must be purchased online by Monday, April 13th. Click here to register!
