On MyPath.com: What is a Personal Brand and Why Do You Need One?

Come listen in on my conversation with Pete Kistler, the founder of Brand-Yourself.com, who was named one of Entrepreneur magazine’s Top 5 College Entrepreneur of 2009. He joins me to talk about personal branding as it relates to college students and young professionals.

In this podcast, we define personal branding, talk about Pete’s own personal branding process and explain why students and young professionals need to think about your personal brand — especially the image you’re projecting online.

For more on this topic, here are two great new resources that can help you create and enhance all aspects of your personal brand:

PricewaterhouseCoopers Personal Brand Week – a terrific collection of downloadable worksheets to help you create an elevator pitch, express your passion, build a network, promote yourself online and more. PwC is also collecting free personal branding advice on Twitter with the hashtag #pwcpbw.

Student Branding Blog – a new resource expressly designed to help college students with personal branding. This site was created by Dan Schawbel, who also launched the Personal Branding Blog.

Click here to listen to this week’s podcast.

How have you approached personal branding as a student or young professional? As always, I welcome your comments below!

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3 Comments

    Comment: Posted by Dustin on March 23, 2010 at 3:45 pm

    I love your site and think you have a great take on things. Check out our site and let me know what you think. http://www.UGrowU.com

    Comment: Posted by Ryan on February 27, 2010 at 10:39 am

    Good Post Lindsey, I will check this out!

    Comment: Posted by Pete Kistler on February 26, 2010 at 4:21 pm

    Great to finally meet you over the phone! Just thought I’d let your readers and listeners know, since we got cut off in the interview:

    During the official launch of our brand new online reputation management platform this week, for every person who signs up for a free trial at http://brand-yourself.com, we are donating $0.25 to the I’m Too Young For Cancer Foundation (http://i2y.com), which ensures that every young adult affected by cancer is given access to the best support possible. Check out our new system, and help improve the support network for young survivors of cancer, the #1 cause of death from disease under the age of 40.

    Keep up the great work Lindsey!

    - Pete Kistler
    CEO, Brand-Yourself.com

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