Posted in Career Advice for Young Professionals on March 29, 2010 at 2:00 pm
I wanted to share this great, free resource for college students from my friends at PricewaterhouseCoopers:
Here is some info about the book from PwC:
In today’s competitive environment, students need a way to differentiate themselves from their peers. They need an “X” factor that makes them indispensable. In short, they need a personal brand.
Personal branding can be a powerful tool for professional success. Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in the crowded job market.
As one of the largest employers of college graduates in the United States, PricewaterhouseCoopers LLP (PwC) has unique insights into what makes students stand out. But we’re not keeping those insights to ourselves.
In February 2010, PwC launched Personal Brand Week and dedicated each day to a different theme. The response from across the country was overwhelmingly positive. And now we’re taking it one step further and sharing the best personal branding tips and worksheets with you in this e-book.
