You’ve probably heard the saying that it’s easier to get a job when you have a job. Well, what if you don’t currently have a job? What if you haven’t had a job for a long period of time?
Don’t despair. It may take some extra effort to land a job after a long period of unemployment, but it is absolutely possible. Here are five Es to guide you:
First and foremost, it is a mistake to hope that employers won’t notice that you are currently out of work. A gap in your LinkedIn profile or your resume is certain to raise a red flag. You need to address it directly.
Depending on the reason for your time away and your personal comfort level, you can either explain the gap at the beginning of your LinkedIn profile Summary or in your InMail correspondence or cover letters to recruiters when you apply for positions. In whichever place you choose to give your explanation, do it quickly, honestly and positively.
Here’s an example if you stopped working because of a layoff:
I am a creative, client-focused public relations professional with deep experience in the financial services industry. Since ABC Public Relations closed its financial services practice in June 2012, I am currently seeking a new opportunity to join a large agency.
Here’s an example if you stopped working for personal reasons, such as childcare:
I am a corporate generalist attorney with substantial in-house legal experience. For the past three years, I have focused on raising my family and I am now eager to commit my substantial energy to a full-time position as an in-house counsel for a small- to medium-sized company.
This week I had the pleasure of presenting during "office hours" for The Levo League, a new community for professional women of the Millennial generation.
I love the mission of the organization -- Levo is the Latin root of the word “elevate,” which captures the organization's mission for professional women to ascend together and achieve their career dreams -- and I had fun answering questions from Levo Leaguers about social media and personal branding.
Here are some of the tips I shared for networking and building a strong personal brand through social media:
Take a “clicks and mix” approach to networking online. "Clicks and mix" is a phrase I borrowed from my friend and social media expert, Diane Danielson. It means to combine the online and offline in your networking efforts. For instance, you can get an introduction via social media, but then make a date to meet for coffee. Never hide behind your computer screen.
Get serious about your LinkedIn profile. The very top of your LinkedIn profile is the first thing people notice. Make sure you have a great professional headshot on your profile, and make sure your profile headline is a broad description of who you are, including keywords that a recruiter or client might use to search for you.
Use Twitter as a research tool. Think of Twitter as your own personal news feed. Create a stream or list) where all you’re following are companies you want to work for or clients you want to pursue. Have a stream or list that is totally career related. (You can follow Ashton and Lady Gaga elsewhere!)
Click over the the Levo League blog to read more tips!
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Although it may feel weird, it’s okay to prompt your recommender with a few bullet points of what to include in his or her recommendation (once that person has agreed). And remember that you have to be connected to a person on LinkedIn to request a recommendation (see the next tip for strategies on growing your network).
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I advise readers to do a careful audit of their Facebook profiles and to remove anything a potential employer may consider objectionable. This includes photos inappropriate for professional environments, “trash-talking” comments, excessive negative comments (no one wants to hire Debbie Downer) and memberships in groups such as “I hate Mondays” or “Working is for suckers.”
I advise setting privacy settings for “just friends” for everything except for “About Me” (write a professional bio), “Education and Work” and “Contact Info.” Opening these sections to “everyone” helps recruiters using Facebook find you and also allows various Facebook applications, such as BranchOut, Jibe.com and SimplyHired.com’s Facebook tool to connect you with potential opportunities.
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Expect a rollout of Career Explorer to all universities in the coming weeks.
Have questions or comments about using LinkedIn as a student or recent grad. Please post below.
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