Posts Tagged: Networking and Personal Branding
Guest Post: A Crash Course on Networking and Getting What You Want!
Posted in Career Advice for Young Professionals Generation Y/Millennials Getting from College to Career Job Search Tips on February 11, 2011 at 8:00 am
Stephanie Rushford is an associate editor for EarlyRisersweekly.com, a website that follows Generation Y’s involvement in politics and activism. Hannah Brencher is a liaison at the United Nations for a non-governmental organization, freelancewriter, and a researcher for She’stheFirst.
Lindsey Pollak was gracious enough to offer some tips and tricks to us at our She’stheFirstLeadershipSummitthis past month. For all those who struggle with networking events or professional gatherings, read on to learn how to take your networking skills out of the box and into a position that will prepare you to “make the ask” for just about anything.
Networking is normal: The initial idea of walking up to a stranger to start a conversation may be a daunting task for anyone—especially when you want to impress someone—-however, networking is completely normal. That magazine editor in chief or financier was once in your shoes. It is important to be yourself; your colleagues will appreciate your honest and unique approach.
You’re not the first: Many times young professionals will build up the networking event or meeting in their mind; it is important to understand that supervisors and managers have networked with young professionals before. They have heard the same questions before and can offer sage advice to help guide your career. You are not reinventing the wheel by asking a manager what skills you need to promote your organization successfully—it has been asked before—-you are showing them that you have what it takes to succeed.
A real relationship: Once you make a connection with someone be sure not to abuse the relationship by being a ‘taker.’ The relationship must be mutually beneficial for both parties to succeed. If you ask an editor to review your reel, how about offering your time to help log tapes for them? Before you ask for a favor, ask yourself: what can I give in return?
No fear: Don’t be afraid to talk to anyone. Many businesses and entrepreneurs are eager to assist college students and recent grads; people are often willing to help you if you just ask them. Take the risk and talk to that highly successful executive, an opportunity missed is an opportunity lost.
Move on: Inevitably, you may be rejected in your efforts to connect with someone; they will not respond to your email or phone calls. It is paramount to move on and not obsess about this one negative experience. There will be more opportunities to showcase your talents and winning personality, and next time you just might get a ‘yes’ instead of a ‘no.’
Now that you have the skills for networking it is time to “make the ask.” Whether it’s asking the local bakery to donate cupcakes for an upcoming event or asking a CEO to help cover start-up costs for an organization, there’s a definite science involved. Turns out, it’s not as simple as the old saying, “ask and you shall receive.”
Do your homework: No matter what the need is, big or small, go into the “ask” having done your research. The Internet eliminates any excuses behind walking into a situation without knowing the history of a company or the demographic it targets. Be well prepared and knowledgeable about the organization or individual you are approaching.
Never underestimate a subject line: Let’s face it, most of us have a full inbox by lunchtime. It’s important to include a stand-out subject line in your emails, like “Girls’ Charity Seeking Your Support” that will prevent the reader from pressing “delete.” Though the exterior matters, the interior of your email counts most. Keep your message short, polite and to the point. No need to type 500 words for what can be said in only 150.
Everything happens in the follow-up: Be a person of your word and check back with anyone you have reached out to. Following up will show an individual that you are still dedicated and interested in engaging with them. Are you one to forget the follow-up? Mark it in your calendar and don’t shrug it off when the time comes. After all, you were the one to reach out so it’s important that you see the communication through to the end.
Thank You. It’s still the golden word: The message never tires, no matter what age we reach: say thank you! Despite being an in age where email is the primary form of communication, nothing quite compares to a handwritten note. Even after thanking a person look for ways in the future to acknowledge and involve them in future happenings.
Top 10 Job Hunting Tips of 2010
Posted in Career Advice for Young Professionals Generation Y/Millennials Getting from College to Career Internships Job Search Tips on December 10, 2010 at 3:13 pm
Top 10 Job Hunting Tips of 2010
I absolutely love end of year lists, and swooned when I found Time.com’s list of The Top 10 of Everything of 2010.
Although Time’s list of lists is pretty comprehensive, ranging from apologies to new species to Twitter moments, I wanted to add my own top 10 list — top 10 tips for job seekers. Here are the tips that readers found most helpful this year.
1. Ask for honest feedback. Recruit a trusted relative, career services staff member, professor or friend to assess you honestly as a job seeker. Ask the person to list your best qualities and most impressive accomplishments. On the flip side, ask for constructive feedback on your weaknesses. Find out if the things you’re most concerned about — lack of experience, a less-than-desirable GPA, shyness, etc. — are legitimate concerns or if you’re obsessing over nothing. If your fears are unfounded, let them go once and for all!
2. Don’t be turned off by the terms “internship” or “part-time.” This tip came from Lauren Porat, co-founder of UrbanInterns.com. In a difficult job market, sometimes you need to be flexible and “settle” for a less-than-perfect opportunity, such as a non-full-time job. According to Lauren, many people have developed incredible careers by serving multiple part-time clients. Also, starting out this way may allow you to get your foot in the door with some very cool, interesting startup companies.
3. Overprepare. Think about your confidence level when you walk into a test for which you’ve studied really thoroughly versus how you feel walking into a test for which you’ve skimmed your notes for ten minutes the night before. Most people don’t realize that a job hunt is something you can study for. Before attending a job fair, spend an hour or two on the websites of companies that will have booths. Before a job interview, spend an hour reading the organization’s website (especially the mission statement, recruiting pages and recent press releases) and study the LinkedIn profiles of the people who will be interviewing you. Read e-newsletters and blogs from your industry to keep up with current events that might be discussed at a networking event. The more preparation you do, the more confident you’ll feel when you interact with recruiters and other professionals you’ll encounter during your job search.
4. Do not ask to “pick someone’s brain.” Okay this one is more about how not to ask me in particular for advice on your job hunt (or anything for that matter!). Some people don’t mind this phrase, but I definitely do. Why? First of all, I think it sounds kind of gross (think about it). Second of all, it is very one-sided: if you are picking my brain, what’s in this conversation for me? It feels as if I’ll be left brainless afterwards. My advice is to always request advice in a way that makes the ask-ee feel respected and like he or she will leave the conversation with something, too.
5. Clean up your online image. According to a recent Microsoft survey, 85 percent of HR professionals responding said that positive online reputation influences their hiring decisions, and 70 percent said they have rejected candidates based on information they found online. Make no mistake about it: your online image will affect your job search and your career. If you haven’t already, set up strict privacy settings on all social networks (often, including on Facebook, the default setting is for all of your information to be public, so check every setting!), take down any inappropriate pictures or content, set up a 100 percent professional profile on LinkedIn and Google, and think twice before posting any new content on Facebook, Twitter or a blog. In many recruiters’ minds, you are what you post.
6. Spell recruiters’ and hiring managers’ names correctly. Of the emails I received responding to a part-time position I posted this year, about half (!) spelled my name wrong. To me, that was an instant sign that a candidate lacked attention to detail. None of these people were called for an interview.
7. Don’t be too early for a job interview. While we’ve all heard the advice never, ever to arrive late to a job interview, employers are equally peeved when you arrive too early. By all means get to the company’s building or parking lot as early as you’d like, but don’t enter the actual office any more than 15 minutes before your scheduled interview time.
8. Focus on what you can do for your employer, not the other way around.
In cover letters, email messages, conversations with recruiters, salary negotiations, etc., make sure you frame your value in terms of what you can offer, not what you need. Recruiters roll their eyes at cover letters that begin with, “I would like to find a position in which I can learn.” Likewise, negotiations fail when you ask for more money because, “I need it.” You’ll have a better chance of getting what you want when you focus your argument on how it will benefit the company in terms of increased sales, more productivity or lower costs. Always ask yourself, “What’s in it for them?”
9. Never call to say “Just following up.” There is a fine line between appropriate persistence and pointless pestering. It is absolutely fine to call or email a recruiter to say thank you for a company information session, to ask a few questions or to mention that you’ll be attending another event they are hosting. But “Just calling to follow up!” doesn’t add much to your candidacy. If you find yourself calling multiple times with no response, you may have to accept the fact that, as the famous dating book title says, this particular employer is just not that into you.
10. It’s never too late to say thank you. I’ve had a lot of students ask me “how late is too late to send a thank you note?” and I truly believe that a thank you is always warranted and always appreciated, even if it comes much later than expected. If you do find yourself sending a belated thank you, simply say something like, “I truly apologize for the delay in thanking you…” or “This note is late but I am deeply grateful…” It’s better to feel a bit awkward and do the right thing than to hope the person doesn’t notice that you never showed your gratitude.
What other job hunting tips were most helpful to you in 2010? Please share!
The Dos and Don’ts of Thank You Notes
Posted in Career Advice for Young Professionals Generation Y/Millennials Job Search Tips on November 23, 2010 at 1:03 pm
Last week I talked about how to ask people for advice. This week, I thought it would be helpful to talk about how to thank people for the advice (and any other assistance) you receive. How perfect that it’s Thanksgiving week, too!
Here are my top tips:
Email thank yous are acceptable. I admit I’ve changed my mind over the years about email thank you notes. For a long time, I preached the importance of sending handwritten notes through the mail. I still believe that a handwritten note on lovely stationery makes a great impression; however, I’ve come to accept that email thank you notes, even following a job interview, are perfectly fine (just be sure to research your industry and the type of company you’re applying to — some still prefer a handwritten note).
The main reason I now recommend email thank yous is that today’s world moves really fast and if people don’t receive an email from you within 24 to 48 hours of helping you or interviewing you, they assume you haven’t thanked them. Since snail mail can’t arrive this fast, especially in our world of corporate mailrooms and constant business travel, email is your best bet.
All of this said, I do not recommend texting a thank you in any professional situation. Thank you texts are only appropriate for something very casual, such as, “Thnx for wishing me good luck this morning!” (Of course I reserve the right to change my mind on this subject in a few years when email feels too slow!)
A thank you is always appreciated. I try to avoid using the word “always” in any advice I give, but I’ve racked my brain and can’t think of an occasion where a thank you note wouldn’t be a good idea (okay, I probably wouldn’t say, “Thank you for firing me.”). Even if you did send a thank you when it wasn’t necessary, it’s far worse not to say thank you when you should. I am constantly dismayed by the number of students who email me a career question, I answer it, and then I never receive a thank you. When I called out one student for not thanking me after I provided a lot of advice to her by email, she said, “I didn’t want to bother you with another email.” Trust me: a thank you is not a bother! When someone helps you, say thank you. Always. It makes the person feel that his or her time was appreciated, and it makes that person want to help you again in the future.
Here is a list of some of the occasions that deserve a thank you: when someone gives you advice, guidance or any sort of professional help; when someone makes a networking introduction for you; when someone passes along a job posting; when someone takes you as his or her guest to an event; when someone treats you to a meal; and when someone interviews you for a job.
It’s never too late to say thank you. I’ve had a lot of students ask me “how late is too late to send a thank you note?” and I truly believe that a thank you is always warranted and always appreciated, even if it comes much later than expected. If you do find yourself sending a belated thank you, simply say something like, “I truly apologize for the delay in thanking you…” or “This note is late but I am deeply grateful…” It’s better to feel a bit awkward and do the right thing than to hope the person doesn’t notice that you never showed your gratitude.
A thank you doesn’t have to be long. In terms of what to say in a thank you note or email, my advice is to keep it short and genuine. I like to start with the thank you, then mention something specific the person said or did to show I was listening. For instance, “Thank you very much for taking the time to meet with me this morning. I’m especially grateful for your advice to subscribe to Career Bloggers Daily. I’ve already signed up and look forward to reading it! Thank you again and best regards, Lindsey”
What other advice and tips do you have for saying thank you? Please share in the Comments.
p.s. Happy Thanksgiving!
How to (and How Not to) Ask for Advice
Posted in Career Advice for Young Professionals Generation Y/Millennials Getting from College to Career Job Search Tips Networking and Personal Branding on November 12, 2010 at 8:00 am
One of the most common recommendations I give to young professionals is to ask more experienced people for advice. After all, there’s no better way to know how to do something than to ask someone who’s “been there, done that.” This is also known as informational interviewing and it’s a great strategy.
However, what I’ve been observing lately is that a lot of students and recent grads don’t know how best to ask for advice and guidance. The better your ask, the better the answers you’ll receive, so here are some tips:
- Make it easy for someone to say yes to your request for help. When you ask someone for advice, be specific about the kind of help you need (job hunting advice, career change advice, etc.), request a specific amount of time (1530 minutes is usually appropriate) and offer to call the person or meet at his or her office at his or her convenience. Then, be sure to confirm 24 hours in advance so the person knows you’ll show up.
- Do not ask to “pick someone’s brain.” Okay this one is more about how not to ask me in particular for advice. Some people don’t mind this phrase, but I definitely do. Why? First of all, I think it sounds kind of gross (think about it). Second of all, it is very one-sided: if you are picking my brain, what’s in this conversation for me? It feels as if I’ll be left brainless afterwards. My advice is to always request advice in a way that makes the ask-ee feel respected and like he or she will leave the conversation with something, too.
- Be specific. Instead of saying, “I’d like to hear some general advice” or “I’m happy to know anything,” show that you’ve done your homework and you are looking for particular advice or tips. For instance, “I know that you started your career in accounting, but you switched over to consulting. I’m thinking of doing the same and would be interested to hear how you made the decision.” Or, “I am not sure what I want to do after graduation, but I know I want to use my writing skills. Can you share some advice on how you’ve built a career with your writing?” It’s perfectly fine to prepare a specific list of a few questions to guide the conversation. Don’t bring a laundry list, though — five questions is about right.
- Request “assignments.” One of the ways to turn an informational interview into a real relationship is to ask for the person to give you a few assignments, such as recommending that you subscribe to a particular industry e-newsletter, join the discussions in a particular LinkedIn group or read a specific business book. The reason I like this strategy is that it gives you a reason to follow up with this person in the future when you’ve accomplished the assignment that he or she has recommended. It’s a way to show that you are a person who listens and takes action, and it sparks another conversation about the action you’ve taken.
- Ask, “Is there anything I can do to help you?” Even though you’re a student or just starting out in your career, you never know how you might be able to help another person. By asking this question, you are showing that you understand that the best networking relationships are mutually beneficial. Even if the person doesn’t need anything right now, he or she may want to reach out to you in the future and this question sets up that opportunity.
- Say thank you. I’ve written about this before, but it bears repeating. I am constantly shocked at how many students email me for advice, I respond to their request and then I never hear from that student again. I once asked a student why she never thanked me, and she said, “I know you are really busy so I didn’t want to bother you with another email.” Trust me — receiving a thank you is never a bother. Thanking someone after he or she has helped you is an absolute must and will make it more likely that this person will want to help you again in the future.
Do you have any other dos and don’ts for asking more experienced people for advice? Please share!
5 Career “Super Foods”
Posted in Career Advice for Young Professionals Job Search Tips Networking and Personal Branding on July 9, 2010 at 11:37 am
As you can probably tell from reading my blog, I love lists. Top 10 These. Absolute 5 Thats. Well, I recently came across a fantastic list of 10 Everyday Super Foods, described by WebMD as “multitaskers,” such as nuts, blueberries and salmon, that are packed with multiple nutrients to help you stay healthy, promote wellness and weight control and taste good, too.
This got me thinking: What are the “Everyday Super Foods” for career success? What people, practices, tools and habits give you the biggest bang for your buck? Here is my list, and I hope you’ll share more “Career Super Foods” in the Comments.
1. Daily Goals. We often talk about annual goals or life goals, but successful people set — and achieve — small goals all the time (we sometimes call them priorities or to-do lists). Especially when you have a big goal — such as getting a new job, writing a book or launching a business — set small, daily goals that will keep you moving forward. Big goals are important, but small goals get the job done.
2. News. One of the most popular tips in my book, Getting from College to Career, is to read a newspaper every single day. Whether you read the headlines on your laptop, your phone, in an e-newsletter or a printed copy of the paper, it’s crucial that you keep up with world news, national news and the news of the particular industry you want to join. We live in the Information Age, so the most informed people are the ones who are most likely to succeed.
3. Coffee. While the actual caffeinated stuff helps a lot of people achieve their career goals, what I mean here is getting together with people for coffee — also known as networking. When it comes to moving your career forward, the more people you have genuine relationships with (hence the importance of meeting in person), the more opportunities you’ll be exposed to.
4. Mentors. Mentors are people you can turn to with questions large and small about your career. They are people who have “been there, done that” and are willing to share their wisdom to help your career grow. To receive the maximum benefit from a mentor, be sure to set up regular meetings (once a month is a good start) in person, by phone or on Skype, and bring specific topics or challenges you’d like to discuss for each session.
5. Responsiveness. With the amount of e-mails, LinkedIn requests, Twitter direct messages, voice mails, text messages and IMs we all receive, it can be hard to get back to people in a timely way. But those who are responsive — especially to important requests and time-sensitive opportunities — really stand out from the crowd. If you are actively job hunting, responsiveness is even more important. More than a few jobs have gone to the first person to apply.
What other Career Super Foods do you recommend? Please share in the Comments!




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