Posts Tagged: Personal Branding
Recommended Resource: Free Personal Branding eBook
Posted in Career Advice Personal Branding on March 29, 2010 at 2:00 pm
I wanted to share this great, free resource for college students from my friends at PricewaterhouseCoopers:
Here is some info about the book from PwC:
In today’s competitive environment, students need a way to differentiate themselves from their peers. They need an “X” factor that makes them indispensable. In short, they need a personal brand.
Personal branding can be a powerful tool for professional success. Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in the crowded job market.
As one of the largest employers of college graduates in the United States, PricewaterhouseCoopers LLP (PwC) has unique insights into what makes students stand out. But we’re not keeping those insights to ourselves.
In February 2010, PwC launched Personal Brand Week and dedicated each day to a different theme. The response from across the country was overwhelmingly positive. And now we’re taking it one step further and sharing the best personal branding tips and worksheets with you in this e-book.
On MyPath.com: What is a Personal Brand and Why Do You Need One?
Posted in Career Advice Generation Y Personal Branding Recommended Resources on February 24, 2010 at 5:42 pm
Come listen in on my conversation with Pete Kistler, the founder of Brand-Yourself.com, who was named one of Entrepreneur magazine’s Top 5 College Entrepreneur of 2009. He joins me to talk about personal branding as it relates to college students and young professionals.
In this podcast, we define personal branding, talk about Pete’s own personal branding process and explain why students and young professionals need to think about your personal brand — especially the image you’re projecting online.
For more on this topic, here are two great new resources that can help you create and enhance all aspects of your personal brand:
PricewaterhouseCoopers Personal Brand Week – a terrific collection of downloadable worksheets to help you create an elevator pitch, express your passion, build a network, promote yourself online and more. PwC is also collecting free personal branding advice on Twitter with the hashtag #pwcpbw.
Student Branding Blog – a new resource expressly designed to help college students with personal branding. This site was created by Dan Schawbel, who also launched the Personal Branding Blog.
Click here to listen to this week’s podcast.
How have you approached personal branding as a student or young professional? As always, I welcome your comments below!
Tags: Career Advice, Personal Branding
Recommended Event in NYC: Personal Branding & Networking Panel
Posted in Networking Personal Branding Recommended Events Women on April 9, 2009 at 12:00 pm
Due to all of the great feedback from my Personal Branding and Your Job Search post earlier this week, I wanted to share information about an upcoming personal branding event in New York City. I will be attending and hope you’ll join me:
Event: Personal Branding & Networking Panel, organized by Step Up Women’s Network
Time & Date: Tuesday, April 14th. Networking reception begins at 6pm. Panel runs from 7 – 9pm.
Location: NYU Stern School of Business, Henry Kaufman Management Center, 44 West 4th St (corner of Greene)
Event Description: Now more than ever, personal branding and networking is critical to an individual’s career success. Join us for a dynamic panel discussion with female industry leaders who will share their insights on how actively build a powerful personal brand and network.
Speakers:
- Beth Schoenfeldt, Co-Founder of Collective-E (moderator)
- Christine Beauchamp, President of Ann Taylor Stores
- Carla Harris, Managing Director at Morgan Stanley
- Hope Hughes, Director of Deloitte Consulting
- Juliette Powell, author of 33 Million People in the Room
Topics to be discussed include:
• How to build and manage your personal brand
• How to follow up with people after a networking event, and ways to turn acquaintances into meaningful professional contacts.
• How to network and build mentoring relationships with senior level women
• Using technology to network — the do’s and the don’ts
Registration: Tickets are $35 for non-members and and must be purchased online by Monday, April 13th. Click here to register!
Personal Branding and Your Job Search: An Interview with Dan Schawbel
Posted in Career Advice Generation Y Recommended Resources Social Media on April 7, 2009 at 8:26 am
As the job market becomes more and more competitive, students and recent grads need to do everything they can to stand out from their peers. One great way to do this is by building your professional reputation, also known as your “personal brand.”
For advice on creating your personal brand – and using it to help you land a great job – I turned to Dan Schawbel, the leading personal branding expert for Generation Y. Dan is the author of the brand new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), as well as the publisher of the Personal Branding Blog and Personal Branding Magazine.
I recently had the opportunity to interview Dan. Note that I’ve posted excerpts of this interview on other blogs, but the full text of our interview is only available here:
Lindsey: How do you define personal branding?
Dan: Personal branding is the process by which we market ourselves to other people. The process that I’ve developed in my new book, Me 2.0, is “discover, create, communicate and maintain (DCCM).”
The first step in this process is to discover what you’re passionate about and your area of expertise, while establishing goals and forming both a development plan and a personal marketing plan.
The second step is to create marketing materials, which could include a business card, portfolio, website, blog, social network profiles, a podcast, a video resume, as well as traditional documents like a resume and cover letter.
The third step is to become your own personal PR person and communicate your brand to others through speaking engagements, commenting on blogs, writing for magazines, pitching journalists and more.
The final step is to maintain your brand, which consists of online reputation management and keeping your profiles up-to-date and accurate with changes in your career.
Lindsey: You are in your 20s. How have you established yourself as a personal branding expert at such a young age? (more…)
Tags: Dan Scawbel, Me 2.0, Personal Branding, Twitter
My interview on the Personal Branding Blog
Posted in Career Advice Job Hunting Networking Recommended Resources Social Media on February 25, 2009 at 10:43 pm
Many thanks to Dan Schawbel for interviewing me on his Personal Branding Blog.
Here is an excerpt:
Dan: When you go to speak to students across the country, how have you accessed their proficiency in job searching and resume building through online means? Most students I talk to don’t know what LinkedIn is. What are your experiences?
Lindsey: A year or so ago, very few students I met had even heard of LinkedIn. Today, I’d say about 1/4 of students at my workshops are aware of the site, but most don’t really know how to make the most of it. I believe that an active presence on LinkedIn is no longer optional for a career-minded person of any age, so I talk about it in every speech and workshop I give.
1. First, I advise students (and everyone else!) to set up a complete profile including keywords a recruiter or business owner might use to find someone with your skills and interests.
2. Then I recommend joining groups on LinkedIn (such as the Personal Branding group, of course) to build connections and become part of conversations about industry news.
3. Third, I recommend customizing those little “I’d like to add you as a connection” messages – that’s a great way to stand out and show that you are someone who takes the time to personalize your communications.
Another important tip, particularly for those who are just starting out in the workforce, is to scour other people’s LinkedIn profiles to look for companies you may want to apply to, job titles or professions you didn’t know about, professional organizations where you might network and people with similar interests who might be willing to offer some job search advice. If you’re trying to build your own personal brand, LinkedIn is incredibly valuable as a massive database of other people’s personal brands and career paths to research.
Tips for staying afloat in a grim job market
Posted in Career Advice Economic Crisis Generation Y Job Hunting Networking Recommended Resources on February 10, 2009 at 8:17 am
If you walked around midtown Manhattan during the summer, you might have seen the financial executive, in his late 40s, who paraded around in a sandwich board declaring “Experienced MIT Grad for Hire” and handing out copies of his resume.
A few months later, you might have come across a group of job-hunting, 20-something recent graduates promoting their skills though sidebar advertisements on Facebook and links to their online resumes.
What intrigues me about these methods is not just the guts these job seekers displayed. It’s the different generational approaches to self-promotion. The baby boomer gravitated to in-person, face-to-face networking; the Millennial went right to the Web.
If you are looking for a job in the current recession, my best advice is to borrow from the playbook of both of these self-promoters: combine “old-fashioned” methods with new technologies. Diane K. Danielson, my colleague and co-author on the book The Savvy Gal’s Guide to Online Networking, calls this a “clicks and mix” strategy, and it’s an important marketing strategy if you’re looking for a new position.
Here’s why: Young adults are competing in the job market with much more qualified people who have been laid off and need to find any job they can. At the same time, older professionals are competing with younger workers who are willing to be hired for less money and security. And, in this economy, every job seeker has to try every job-hunting method available.
Here are some self-marketing tips for job seekers of all generations: click here to read the rest of this article on ABC News on Campus…
New episode of “30/20 Vision” radio show — Wednesday, July 23rd at 5pm ET
Posted in 30/20 Vision on July 22, 2008 at 5:16 pm
Please join my co-hosts Alexandra Levit (author of How’d You Score That Gig?) and (author of 20 Something Manifesto), as we tape the July episode of our radio show and podcast, 30/20 Vision, tomorrow, July 23rd at 5PM ET. We’ll be discussing how to establish and communicate your personal brand. Hope you can make it live, but if not, feel free to catch the recording that will be available immediately afterwards!
Personal Branding Blog
Posted in Networking Recommended Resources Reviews of "Getting from College to Career" on February 29, 2008 at 4:09 pm
A big, big thanks to Dan Schawbel of Personal Branding Blog for writing a great post today about my book, Getting from College to Career. Dan’s blog is an amazing resource for anyone interested in standing out from the crowd in your career. He writes thoughtful, action-oriented posts and also practices what he preaches — he reached out to me and has been a generous and helpful contact.
One of my favorites posts by Dan is about branding yourself when your name is difficult for people to spell. I’ve been struggling with that my whole career and I love that Dan wrote about it.
Tags: Personal Branding
