Willy Franzen over at One Day, One Job blogged today about a unique experiment he coordinated with some entry-level job candidates:

Instead of helping employers target students with recruitment messages, why not help students/new grads target employers with Facebook ads? Basically, we want you to create an ad for yourself. The goal is to sell yourself in a few short sentences and convince any recruiters who may see your ads to click through to your resume/web page/contact information. 

Read Willy’s post to see how five job candidates fared with their Facebook ads.  He also provides a step-by-step guide to how you can apply this strategy if you’re interested in trying it.

All of this reminds me of the former investment banker who drew headlines this summer. Frustrated with his job search, he decided to stand on Park Avenue handing out resumes and wearing a sandwich board that said, “Experienced M.I.T. Grad for Hire.” The Facebook experiment seems to be the online version of the sandwich board job search strategy.

Do I think these types of stunts are effective ways to find a job? Well, they’re clearly a way to make yourself visible and make some new connections, which can only help your prospecting. The danger is that you might turn off the exact people you want to impress — some employers may find Facebook ads a little too self-promotional. On the other hand, some employers might love the idea of a go-getting job hunter who isn’t afraid to be aggressive.

I’m looking forward to seeing if the five candidates in Willy’s experiment get real-life jobs from their online ads. What do you think of this approach? Share your thoughts!

What is One Day, One Job, you ask? It’s a must read for any entry-level job seeker in today’s uber-competitive, weakening economy, everything-is-slower-in-the-summer job market. Recent Cornell grad Willy Franzen started One Day, One Job (and its sister site, One Day, One Internship) to do exactly what its name suggests: feature one hiring company a day.

One Day, One Job’s mission is to revolutionize job hunting by doing much of the leg work for you, finding companies — usually ones that are off the beaten (Fortune 500) path — that are hiring entry-level candidates. Willy and his team also provide an article about each company, so you know as much as possible about what the company does and what they’re looking for. All you have to do is apply.

Beyond the great daily jobs, I love the site’s articles, where the One Day, One Job team shares its strategies for finding the jobs they list — from Google searches to magazine “best of” lists to cold calling and more. The job search process is in constant flux, and One Day, One Job is on top of all the trends.

Click here to visit One Day, One Job.