Become an Expert: The best way to gain credibility in a field is to become a go-to resource. LinkedIn offers a number of tools for helping professionals engage with peers to exchange information and ideas.
For example: LinkedIn Groups, LinkedIn Answers, and LinkedIn Today are all great ways to reach out to colleagues and become part of the trending conversations in your field. When it comes to college students and new professionals, Pollak says these tools are “a great way to learn the lingo of your field and become a virtual insider.”
Attract Recruiters: Recruiters use LinkedIn. The job search isn’t always an active process, and hiring managers and recruiters use the tool to find candidates to fill openings. Pollak encourages users to pay attention to key words in their profiles, so be sure to have them peppered throughout the following sections of your LinkedIn profile: Summary, Specialties, Skills and Recommendations.
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