As a millennial, it’s not enough to use social media to share your vacation photos or keep tabs on your favorite celebrities. Social media can be a powerful networking tool to help you build your career.
And, especially if you’re a millennial, current and prospective employers will expect you to be social media-savvy. LinkedIn isn’t your only online resume anymore — recruiters are often looking at the personal brand you’ve built everywhere online. Admittedly this more important in some industries (marketing, PR, fashion, politics) than others (accounting, biotech, manufacturing), but you might be surprised where some companies are active online these days.
The articles below share advice on how social media can help you advance your career and how you can use LinkedIn and other social platforms to market yourself to recruiters and find interesting job opportunities.
6 Ways to Dial Up Social Media to Advance Your Career. Money: “Identify the individuals and companies you want to connect with; these might range from close colleagues to industry leaders. Again, ask coworkers for a few suggestions, then watch to see who those people interact with. Donna Svei, an executive search consultant, says she found Facebook groups for recruiters just ‘by seeing where my colleagues had joined on Facebook.’ Engage politely, [Dan] Schawbel says: ‘The best way to [approach] people that you don’t know on social networks is to follow them, retweet them, and respond to their comments.’ And don’t be selfish: ‘Always connect based on their interests first and your motives second.’”
How Social Media to can Help ANYONE Get a Job. Social Media Today: “The first, essential element to using social media to find a job is your LinkedIn profile. LinkedIn is where companies and recruiters look for talent. People ask, ‘What should take priority, LinkedIn or my resume?’ The answer: LinkedIn. LinkedIn profiles are slowly overtaking resumes in importance according to a CIO article. Profiles and resumes are slightly different. Your LinkedIn profile should be broader and more generalized, while resumes can be more tailored to specific positions. But, if your LinkedIn profile isn’t good enough, you might never make it into the initial pool of candidates. The lesson: Get your LinkedIn profile right, then copy and paste elements of it to create a paper resume which you can then customize for specific job positions.”
Why LinkedIn May Be the Best Job-Search Tool for Millennials. Ploymint: “If you get smart about Social Media in your job hunt, you’ll realize you need to be spending your time building your network on LinkedIn. My new boss once told me ‘Your Network is your Net Worth,’ and I think that perfectly sums up the value of networking. I find it ironic that some millennials say they HATE networking in professional settings, yet they have thousands of friends and followers on Facebook and Twitter. All you have to do is take your Social Media behaviors and tweak them a bit for LinkedIn’s professional domain. So in short, just do what you do on Facebook. Instead of sharing articles like ‘10 Best Cat Memes,’ share recent articles pertaining to your field. Instead of going off on a rant about your relationship, write a well-thought argument on one of your field’s hot-button topics. Post things that would impress potential employers.”
A Millennial’s Success From Strategizing Social Media Posts. Social Assurity: “First, and arguably most important, I filled my LinkedIn profile with the items I wanted to show off, especially since I don’t have to limit my content to one page like a resume. I have a summary, work experience, leadership experience, certifications, and recommendations. Tip: If you want to gain credibility in your position, ask your employer to write you a recommendation. Next, I took a good look at my Facebook profile. I got rid of pictures and content that didn’t contribute to my image or overall goal, and started posting about things that matter to me. First, I posted about a leadership conference I went to, and that received a lot of positive replies.”
Express Recruits Snapchat to Drive Job Applications Among Millennials. Mobile Marketer: “Express’s tactic suggests that other retailers, particularly those geared toward younger demographics, may do well in tapping social media accounts to illustrate job tasks and place calls-to-action for additional applications. ‘Social media is the most powerful channel to build personal interest and ultimately persuade action,’ said Jordan Slabaugh, vice president of marketing at Wayin, Denver. ‘Regardless of a target audience’s generation, job recruitment is a largely untapped – yet relevant – area for brands to focus in social media.’ ‘I foresee an increase in forward-thinking brands leveraging social media activation across channels like Snapchat to drive recruitment.’”
What are some way that you use social media to advance your career? I’d love to know — please share in the comments!
Lindsey Pollak helps the world’s top organizations understand the millennial generation and thrive in today’s multigenerational workplace. A New York Times bestselling author, Lindsey began her career as a dorm RA in college and has been mentoring millennials — and explaining them to other generations — ever since. Her keynote speeches have audiences so engaged that, in the words of one millennial attendee, “I didn’t check my phone once!” Contact Lindsey to learn how she can help your organization understand and connect with millennials.