More advice on making the most of LinkedIn

network.gifI’ve written a lot about LinkedIn as a helpful professional networking tool. Check out this new article, “World Wide Network,” by Teresa Odle, which provides some additional tips for using the site (thanks to Teresa for quoting me in the piece!):

We’re doing lots of activities online that we once did in person. Shopping? Sure. Paying bills? Of course. But professional networking? You bet – and with some great advantages. Finding a job still is all about whom you know. After making a few online connections, you can multiply your network a lot faster than at a local business meeting.

Las year, I joined LinkedIn, but I didn’t really become active until a few e-mails hit my inbox – requests from colleagues asking me to link to their profile, which is a sort of on-screen résumé. After linking to only 12 people, I gained about 238,000 people in my network. Sure, they don’t actually know me. But I can easily search information about them and ask to virtually meet them through my 12 contacts, much like I would call “a friend who has a friend” to help me land a job.

I didn’t have to work hard to add 12 people; in fact, I’m only getting started.

Lindsey Pollak, speaker and author of Getting from College to Career: 90 Things to Do Before You Join the Real World (HarperCollins, 2007), says the real benefit kicks in at about 50 contacts. LinkedIn stops counting at 500, says Krista Canfield, the company’s public relations manager. “It’s not a popularity contest.”

Read the rest of “World Wide Network” here.

6 Responses to “More advice on making the most of LinkedIn”

  1. Cheryl

    Hi Lindsey,

    Thanks for passing along Teresa’s article. Her piece definitelly provides a great framework for those who are new to the game of social networking’s professional uses and advantages.

    I completely agree with you about how the Internet has revoutionalized the way we communicate and interact with society, so why not network professionally online? Ultimately at the end of the day, it definitely still is about who you know. Not to mention the cost-effective advantages of utilizing online professional networking!

  2. Lindsey Pollak

    @ Cheryl – I agree – there is very little downside to taking advantage of online networking. Thanks so much for the comment!

    – Lindsey

  3. Cheryl

    Thanks Lindsey! Just wanted to add another tidbit to this conversation. Using the “Group” feature that LinkedIn offers is also a quick way to build your network and begin to see the impact this site can have on your professional networking endeavors!

  4. Lindsey Pollak

    @ Cheryl – great point. I belong to several groups and have found them helpful in connecting with people who have similar interests. Thanks!

    – Lindsey

  5. Rebecca Martin

    One of the best ways to use during your job search is to use it for company and people (hiring manager) research. It’s so important to know who you will be interviewing with. You can tell a lot about someone after reading their profile. Also, is a great way to find out about people’s careers. If you type in a company name like the “Gap” you will see all of the most recent hires, promotions, hottest profiles, and then statistics on the type of people at the gap and companies they came from and where they usually move on to after they leave the gap.

    I am a career coach and I love using linkedin for networking because it’s a great way to stay in touch without having to build or nurture relationships all the time. Once you are in someone’s linked in, they are willing to help you and stay in touch even if it’s only once a year.

  6. Lindsey Pollak


    Thanks for your comments. I agree – the “company” features on LinkedIn have a wealth of information that can be very helpful for job seekers.

    Would love to connect with you on LinkedIn – I’m a huge fan as you can tell.



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