Major newspaper endorsements of political candidates used to mean everything during election seasons. Not anymore. New York City’s three largest papers all endorsed Christine Quinn as their mayoral candidate, yet she lost to the winning primary candidate by nearly 25 points in the polls. This doesn’t surprise me – in a Pew Research Center study, only 24% of Millennials reported that their main source of news is a newspaper.
Community reporters for The Arizona Republic were told by their top editors that they’d be getting laptops but no offices or desks. The editors suggested the reporters do their work in places like Starbucks or McDonald’s – where they’d have free Wi-Fi access. As Millennials, who value freedom and flexibility, continue to enter the workforce, working remotely will become more and more popular. But I believe if your employer wants you to work remotely, they should at least provide free Wi-Fi access or work-from-home amenities. We all know how hard it is to find a free outlet at Starbucks!
Who better to explain what Millennials want than a Millennial? (They are certainly my go-to source for testing my theories!) The five tips presented here hit on two important themes for marketers: be transparent and offer great service. Millennials want straight answers, and they reward positive customer experiences with positive Yelp reviews and shares on social media (which can lead to a brand or product going viral).
When it comes to professional development and meetings, Millennials are not the type to like lecture-only learning. The tips outlined here underscore the need for your conference to be mobile and technology-friendly while allowing for intergroup discussion. Millennials value feedback and want to consistently engage with the conversation, so be sure to provide an exclusive app or Twitter hashtag as well.
Millennials are the generation for whom calendars have always been full. As children, they played three sports at once while practicing piano, acting in plays and going to school. As a result, a natural answer to the question, “How have you been?” is, “Busy, as always!” Laura Vanderkam tackles this new societal norm in this FastCompany.com piece, explaining why having an open calendar is really the thing you want to achieve.
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